loyalty

Project Details Table

Project description	The Loyalty & Customer Retention Analytics project focused on evaluating and optimizing the LoyaltyLion rewards platform for a Shopify-based DTC e-commerce business. The objective was to improve repeat purchase behavior, customer lifetime value (CLV), and loyalty program ROI through data-driven analysis of customer interactions, reward mechanics, and purchase patterns. The project translated business requirements into measurable KPIs and delivered actionable insights to marketing and product stakeholders.
Period	September 2025 – December 2025
Client	Mid-sized DTC E-commerce Brand (Shopify)
Domain	Retail / eCommerce
Team size	4
Platform, server and database	SQL, Python (pandas, scikit-learn, NLP), Jupyter Notebook
Methodology	Agile / Iterative Analytics Development
Responsibilities	•⁠ ⁠Elicited and documented business requirements for the loyalty program, aligning retention goals with measurable KPIs such as repeat purchase rate, CLV, redemption rate, and churn. •⁠ ⁠Analyzed customer transaction and engagement data to assess the effectiveness of loyalty points, tiers, and referral incentives. •⁠ ⁠Built analytical views and reports using SQL and Excel to track loyalty program performance across customer segments. •⁠ ⁠Performed cohort and segmentation analysis to identify high-value customers and behaviors driving long-term retention. •⁠ ⁠Evaluated A/B test results for loyalty rule changes and reward thresholds to support data-backed decision-making. •⁠ ⁠Partnered with marketing and product teams to translate insights into optimized loyalty rules and targeted engagement strategies.
Achievements	•⁠ ⁠Identified key loyalty actions and customer segments contributing to higher repeat purchase rates and incremental revenue. •⁠ ⁠Delivered KPI dashboards and insight summaries that improved stakeholder visibility into loyalty program performance. •⁠ ⁠Provided data-backed recommendations that improved reward redemption efficiency and reduced incentive leakage. •⁠ ⁠Helped establish a scalable, analytics-driven loyalty framework supporting long-term customer retention strategy.